A brick-and-mortar business can have the advantage of attracting walk-in customers and impulse buyers, but only if it can get people’s attention first. To get noticed and appeal to passersby, your storefront will need to make a positive and lasting impression. Here are a few ways to start getting more attention!

Find an Ideal Location

Two factors that determine the ideal location for your business are your target market and the goods or services you are offering. For a business like a hair salon, you will likely draw from the immediate area. If you have a unique product or serve a niche market, people will be willing to travel farther to visit you. You may also consider the competition. Locating near similar businesses will encourage customers to comparison-shop. If you’re near complimentary business, that can also drive traffic. Finally, think about your parking needs or proximity to public transportation.

Put Up an Attractive Sign

The sign for your business should do more than just identify your building. Well-designed signs can help with business branding and make it more recognizable. You should develop a consistent style for your business name by choosing colors and a font style and by designing a logo. This style should be repeated on all your marketing tools, including your business sign.

Sign placement is also important. If you’re located in a row of shops, a sign on the façade should be sufficient. To make your business stand out, you may need a sign near the road or on a pole, if local ordinances allow.

Spruce Up Your Facade

The façade of your business should make people feel welcome and assure them that you offer quality products and services. First and foremost, it should be clean, safe, and well-functioning. Give it a coat of paint, if needed, and repair any cracks. Make sure the door is attractive and opens easily. Use the sidewalk space in front of your building to add planters, flowers, or benches. Play up the theme of your business in your window displays or outdoor décor. Changing the decorations to match the season or for special events will get customers’ attention.

Having a brick-and-mortar establishment can give you a great advantage in serving your existing clients and gaining new customers from your target market. With the right location, attractive signage, and a friendly outward appearance, you can make a positive impression and stand out from the competition.

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