When deciding to sell health supplements, business owners no doubt want to make sure that their products are of good quality. Finding supplements and manufacturers that your customers can trust will increase your credibility. With credibility and quality, you can build an ever-growing customer base that will consistently come back for more.
When choosing a supplement manufacturer, make it a priority to look into their quality consistency. Not only should you check the consistency between different batches of the same product, but also between all of their various products.
Herbal and dietary health supplements are very loosely regulated, but many reliable manufacturers will make an effort to obtain optional seals of approval. These approvals are earned based on proven testing of safety and effectiveness.
False Advertising Concerns
One of the few regulations that exist for supplements pertains to false claims. Any claims that the product can prevent or cure medical conditions is illegal. The U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) are charged with investigating and taking action against these false advertisements. Any product that you consider should never contain these false or unproven claims or be advertised in that way.
Choosing a Manufacturer
There are many complex factors to consider when choosing a manufacturer for your supplements. One primary question to ask yourself is if the manufacturer has a proven history of high-quality manufacturing. Next, you should find out how responsive they are to inquiries so you can ensure proper and timely communication. Furthermore, you should ensure that your manufacturer directly produces the product rather than brokering for a third party. Look into whether your manufacturer will review and provide feedback on the products.
Know Your Product
Carefully consider what form of health supplements you would prefer to sell. Ask yourself what you would like to achieve with your supplement. Do you want to provide food or botanical supplements? Food supplements offer additional vitamins and minerals, while botanical supplements use herbs for medicinal purposes. Would you otherwise like a supplement for weight loss or body-building? Understanding what you want is key to beginning your business.
Arming yourself with knowledge is ideal for any entrepreneurs or those beginning a new product line for their business. Understanding your products, their regulations, and the manufacturer you choose makes an immense difference in how your business does in the long run.
If you want more entrepreneurial tips, check out this article: Room for Improvement: What You Can Do to Help Improve the Quality of Your Business