Sales is the department where the rubber hits the road. If your sales aren’t doing, it’s most likely that your business is going to be struggling too. If you’re looking to boost those numbers on a consistent basis, here are some things you can initially try.

Hire Experienced Sales Managers

It can be hard to diagnose exactly what is wrong with your company’s process. It might be something to do with your salespeople’s techniques. It might have to do with your product. It may simply be the case that demand is not sufficiently high at the current moment. Regardless of what the problem is, you’re going to need experienced boots on the ground that can help you diagnose and treat your lacking sales. An experienced sales manager will do exactly that. After all, you can’t do everything yourself – you’re going to have other things to take care of, and you need to delegate. Finding good, enthusiastic, and knowledgeable managers can make a serious difference.

Use More Data

You can speculate all you like about causes and effects, about potential problems, about what your particular issue may be – but ultimately it will only ever be speculation without hard data. The data relating to your sales will tell you more about how to improve than anything else if you analyze it properly. Make sure you have sufficient information – daily, weekly, monthly, and yearly measurements of how many sales were made and to who, which employees made the sales, what corresponding training or initiatives were taking place, etc. You may want to consider hiring a professional consultant to analyze the data and suggest changes. It’s been shown that companies that invest in win-loss analysis can get a 50% improvement in sales.

Hire Consultants

Without a lot of experience in the business world, it can be hard to both diagnose and treat your company’s problems. If your situation is looking serious – or if it looks like it could become serious – you should consider bringing in professionals. They may charge a hefty fee, but they bring with them years of experience fixing other companies in similar positions. You can get data analysts, managers, trainers, restructurers, executives, and others who travel the world full-time to streamline companies and help with sales. Don’t miss out on what they’re offering.

Business is never really easy. Sometimes, you’ve just got to bite the bullet and do what you have to do. That might mean hiring more. That might mean creating a new company culture. Whatever the case is with your situation, have confidence that you can improve sales and stabilize your finances in time.

Check out this article on how to conduct quality marketing research!