If you are not getting the results you want from your marketing campaign, it might be time to do some rethinking. Signs your marketing may not be working can include a lack of new customers or lack of engagement with your online content. There are plenty of ways to revamp your marketing to grow your business.

Go Back to the Drawing Board

If you find that your marketing strategies are not working, you should be ready to pivot and go back to the drawing board. First, take a look at what you are doing that is working for you. Using analytics is a good way to figure this out. Using aspects of your marketing that is working can be used as a starting point for figuring out new strategies and methods. Revising your marketing plan can be a good time for your business to introduce new products or services.

Use More Traditional Methods

Another good way to revamp your marketing strategy is to return to more traditional forms of marketing and advertising. Think about creating print ads for magazines and newspapers. You can put these types of ads in the publications that your target audience is most likely to read. Radio remains an important medium of advertising, and it is a great way to reach local audiences. TV advertising is still popular, with 36% of spending devoted to the medium. Less expensive traditional marketing methods include printed mailers and flyers that are both easy to print and easy to distribute.

Stay on Top of Trends 

A good way to improve your marketing strategy is to keep up with industry trends. Keeping up with marketing trends can help your business stand out to your customers. Subscribe to newsletters and blogs that publish about marketing trends, particularly ones that are related to your industry. Search engine optimization, or SEO, can help you figure out how to drive traffic to your website through keyword searches. See what strategies your competitors are using and how you can adapt their strategies to your advantage.

Your marketing strategy can be revised and changed multiple times if your methods are not helping you achieve your goals. Think about new methods you have not tried before and do not be afraid to experiment. A good marketing strategy is one that meets your customers where they are and grabs their attention enough to lead them to your business.

Read this next: How Your Business Can Make Positive Contributions to the World