Google recently made news for changing their business logo. While the other logo was recognizable, they wanted one that was more sleek and modern. This has many businesses wondering about their own logo. If you have had the same logo for years, you may be thinking about making a new logo. Learning why a company will change its logo design will help you decide if it is right for your business.
You Got Hit With Copyright Infringement
If you have designed a logo on your own, and don’t know much about trademarking and copyrighting things for your business, you may have inadvertently created a logo that is similar to another business’. If they have their trademark copyrighted, and they send a cease and desist notice, or take legal action against your business, you may be required to change your logo. The best way to make sure this doesn’t happen to you is to file for a trademark. If, when applying for the trademark, they find that yours is too similar to someone else’s, it will be denied, and you will be saved a painful (and expensive!) process later on.
The Logo Isn’t as Hard-Hitting as They Would Like
When a customer sees your logo, ideally you want them to immediately identify it with your brand. After all, this is what separates the great logos from the also-rans. However, some are simply are not hard-hitting or as impactful as they should be. Changing yours up, such as adding brighter colors, using a better or clearer picture or even a larger font could improve the way yours looks. Make your logo stand out and make it memorable. Be bold!
The Logo is Dated
When you look at packaging from 20 years ago, you will notice that the font, images and designs all give away the age of the product; logos are no different. Over time, they can become dated and stale. Minor tweaks, such as integrating trendy colors, using a modern font, or slightly altering any images that are used in your logo can all help to update and modernize it. These can all help make sure that your company image is in a constant state of renewal, while still keeping to the principles that make it recognizable to consumers.
Two Businesses Merged
It is very common for businesses to merge, or for one business to buy another one out. When this happens, a new logo is typically created. In some instances, this is a completely new one. However, usually, both are merged and a logo that represents both businesses is created. This has to be done tactfully, so as to keep the recognizable elements intact, but at the same time, you want to represent the new venture that the business is embarking on.
The Business is Rebranding
The last reason why a business may change its logo design is because the business is rebranding. The logo should give consumers some insight into what the business stands for and what they are about. Unfortunately, when a business rebrands and changes what they stand for, their old logo may not still be relevant or fit the new culture. When this occurs, it needs to be revamped, or they may even need to have a completely new one designed to make sure the logo still fits in with the vision of the company.
There are many reasons why businesses change their logo design. They may be forced to because of copyright infringement, their logo may not be as impactful as they would like, their logo could be dated, they may have merged with another company or they may be rebranding themselves. If your business is in any of these situations, you may be looking at redesigning your logo. Designing a logo is complicated. Let a professional help you to make sure your logo is meaningful, impactful and represents your business well.