The appearance of your storefront can be a vital part of your branding and marketing strategy. A well-designed storefront should complement the purpose of your business and communicate your expertise. As they approach your business, both new customers and existing clients should feel welcome and confident.

Focus on the Details

You’ll need to work with the architectural design of your building, and that means paying attention to the details. First, make sure everything is in good repair and refresh the paint, if necessary. Your business sign should be clean, well-lit, and visible.

The door should be attractive and open easily. A welcome mat can be practical and cheery. Awnings can shelter arriving guests and provide a beautiful decorative touch. Exterior details like shrubbery, potted flowers, seating, lighting, and signage can all contribute to the overall look.

Consider the Style You’re Going For

Imagine how the style of your storefront can complement your brand and the nature of your business. People should know instantly what your business is all about. Choose a color palette consisting of a dominant color and two or three accent colors.

Your design should also work with your existing surroundings. If your location is within a quaint downtown, you’ll want to blend in. A wood sign gives an old-fashioned look to your business storefront. In contrast, a location in a contemporary shopping center may call for something sleek and modern.

Make Frequent Changes

To keep the attention of your customers, make small but frequent changes in your exterior décor. If you have a display window, update it seasonally, for holidays, or to advertise special promotions. Keep the display simple and uncluttered with a clear focal point that’s sure to grab the attention of people passing by.

Lighting can also get people’s attention, especially if you make changes regularly. LED lights in the window display can showcase merchandise displays. Strings of twinkle lights are especially versatile since they can be suspended from ceilings or arranged into shapes like circles and stars. You can also use sandwich signs, feather flags, or balloons to call attention to specials.

Take a fresh look at your storefront and assess whether it’s appealing to customers as effectively as you would like. Your storefront does more than tell the public who you are and what you do. It can send a clear message about your quality, your service, and your brand.

Check out this article on how to keep up with changes in your industry!