In modern business, the website is one of the most important elements of any business. Whether you have a physical location or you do all your work online, it is always important to make sure that your website is getting a lot of traffic and that once your customers get there, they know what to do and how to do it. When you can improve your website traffic, you will have a better business all around.
Do Keyword Research
One of the best things you can do to help your website get good traffic is to make sure that you are doing keyword research and figuring out applicable and unique keywords for your business. By finding a variety of high quality relevant keywords that run the gamut between unique and more popular, you can find ways to draw in new customers and find meaningful ways to draw people into your website. That said, you also want to make sure that the content you create is actually relevant to your customers and that the keywords are implemented in natural ways. When your content is clear and concise, your customers will have a much easier time understanding why they visit your site and getting to an end point that results in a higher conversion rate. High conversion translates into better traffic and success for the business you are putting together.
Implement an SEO Strategy
With your keyword research behind you, you also need to make sure that you have an SEO strategy that can actually move your business forward. Throwing keywords in at random is not an effective tool and if you don’t have an SEO strategy planned out it can feel overwhelming to try to put together SEO that will actually do the work for your business. When you are planning your SEO strategy, remember to think about all the various elements of SEO. It isn’t just keywords, it also includes putting out regular content, listing your business, and paying attention to trends so you can continually learn and grow your business. Talking to an SEO consultant can help you to get on the right track with your SEO content and give you the tools you need to be successful.
Create Blog Content
Having a blog associated with your website is an easy way to make sure that you are staying current with your SEO. You want to make sure that the content you produce is relevant to your customers so that they don’t find themselves confused when they reach your site. That doesn’t mean that everything has to be directly part of your business. Instead you can write blog content on a variety of topics that will relate to your customer base and help them to feel more comfortable with the offerings you provide. You can even ask your customers about the kinds of blog posts they would find most useful so you can put together content they enjoy and come back for again and again.
Write a Newsletter
If you want to create content that isn’t housed directly on your website, a newsletter can be a great way to reach your audience and make a positive impression. First you need to make sure that you have access to contact information for your customers so that you have somewhere for your newsletter to go. Collecting contact information is an important part of running an online business since it allows you to stay connected with your customers after you finish the transaction. The ideal newsletter should give relevant information and deals in a fun and engaging way. You also want your newsletter to come on a regular but not too frequent basis. Giving your customers options for how often they would like to receive email can also help.
Integrate an Online Store
Having a website is important, but if you don’t have an integrated online store, your website won’t do as much good as it could. Luckily, putting together an online store can be done pretty easily and affordably, no matter what platform your website is through. Setting up an online store on a WordPress website is as easy as adding a plugin. Once your online store is live, your patrons will be able to make purchases more easily and will have a smoother experience on your website. Keep tabs on how your online store is working so you can make adjustments when necessary to keep your website running well.
Get on Social Media
Social media is another important tool that can bring customers to your site. When you are able to integrate some aspects of your business with your social media platform, you can drive traffic to your business and make a huge difference. When you have an established social media presence, you can make your customers more comfortable interacting with your business which is a key to great long-term business to client relationships. If you are new to social media, don’t get overwhelmed trying to do everything. Instead choose one platform and decide how often you would like to post. Even once a week can work well for your business. On top of your posting you should also make sure you are responding to comments and messages and you might want to consider social media ads as well.
Look to Long-tail Keywords
Though shorter keywords are generally looked up a bit more often, they won’t get you to the tailored audience that a long-tail keyword can reach. Having access to long-tail keywords can help you to grab new customers who are very interested in the specific products and services you offer. The hardest part about long-tail keywords is how to integrate them more naturally into your business copy. If you can figure out how to use the long-tail keywords into your content in an organic way, it can set your business apart and ahead from the rest of the business world.
Update Your Content Regularly
Newer content will do a better job of bringing people into your website, and when you are able to update your content regularly, it will make sure that your content is up to date with industry standards. So, when you are putting together the blog and other content for your website, make sure that you are putting out new things regularly. Having a schedule for blog content can be a great way to make sure that you are putting out new material regularly. When things change in your company, you also want to make sure that you update your old content with new information. That will ensure that you and your customers are on the same page and that they can easily figure out what your website is about.
Use Internal Links
Having links embedded in your content can always help to boost traffic, but internal links are especially helpful since they keep customers on your website. Make it a point to use internal links in all of your content. Whether it is to direct customers to your online shop or to another relevant part of your website, internal links can be very helpful and will make a big difference for the company you are building. It’s important to find a balance with your links so that they can do their job and help your website traffic without becoming distracting to potential customers who visit your site. One or two internal links in each piece of content can be a great starting point when you are figuring out what works for you.
The Power of the Infographic
For many consumers, big blocks of text can feel intimidating, so sometimes a blog post is too much for some customers. An infographic can be more visually impressive and can help your customers to get all the information they need in a more easily digested way. Making high quality infographics can help you to explain complicated subjects to your customers in an easy way. You can also get creative with your infographics and use them to create more beauty for your website. Making the elements of your infographic clickable can also add nuance to what you create and give your customers additional excuses to interact and learn more.
When you create infographics, make sure that you aren’t getting too complicated and that you stick with a fairly simple visual style. This will help you to keep your customers engaged and make information more clear. It can be challenging to condense complicated topics into an infographic, but remember you don’t have to cover everything. Just getting to cover the basics can be a great use of an infographic and will provide your customers with something useful and easy to follow.
The power of your website is in your ability to get people to visit and stick around. Ideally you can create long term customers who come to your website for a variety of reasons. As you develop a stronger customer base you will continue to build your business and learn more about how to make things work.
Need more tips on getting website traffic? Check out this article here!