We live in the digital age. Long gone are the days of print advertising and media.
Not to say that those methods of marketing are obsolete, but it has become increasingly apparent in the past couple years that for a business to survive, it must adapt and have an online presence.
Having a well-developed website is very important and social media is pivotal for connecting with people. It can be a daunting task for someone who isn’t well versed in online marketing, but fear not. These are five ways you can get more traffic to your website.
1.Publish One Blog Post Daily
Having a blog on your site can be extremely beneficial. Writing about testimonials, case studies from your company, and how to guides are great topics to include in your blog. Not only does this show people that are visiting your website that you are an expert in your industry, but it allows these people to connect to your company on a personal level. By publishing interesting and engaging posts consistently, you’ll build a relationship with your readers, resulting in visitors who check back frequently to view your latest posts.
If you’re new to blogging and unsure on how to approach it, it’s appropriate to post once a day. This shows consistency and it gives your readers something to expect.
When you post regular, interesting and useful content, your readers will engage with you.
2. Get Social
As stated above, connecting with people on social media can be pivotal to your company’s success. Although your blog can complement your social media efforts, it’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content/blog.
Twitter is ideal for posting teaser links back to your blog, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B (business to business) niches. If you’re a B2C (business to consumer) company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Facebook is another popular social networking site and it can help you reach all the people who matter most to your business. Nearly all consumers use the internet to search for local businesses – and most of them are on Facebook. The website is the biggest social networking platform in the world by far, with more than a billion active users. The online giant is steadily rolling out features to help users and business alike. Advertising on the site has been very popular as many corporations, big and small, have marketed their products and services through Facebook’s advertising tools.
3. Add Video to Content Strategy
Did you know that YouTube is one of the top search engines that people use to find information? Using channels such as Vimeo, YouTube, Vine and Instagram are additional ways to generate traffic to your site. You can inform and educate your audience via video, and can often times be a great alternative to written content. Many people love video content and it’s a great chance for your website visitors to get to know you better. And it’s quite simple, too. You can use your smartphone, tablet or a simple camera to capture the footage.
Here are a few ideas for creating video content:
- Take video of your office and facility
- Show how your products are made and create demos
- Conduct interviews with your staff
- Explain one of your products or services
- Get video testimonials from your customers
4. Post Content to LinkedIn
LinkedIn has become much more than a means of finding jobs. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
Join relevant LinkedIn groups and engage with different companies and industry experts. Read what they’re saying and share their content as well. This not only humanizes your company, but you will begin to build valuable networks by interacting with these professionals online.
5. Sign Up for Newsletters in Your Niche
Most websites have a newsletter subscription. It’s a good idea to sign up for newsletters that are relevant to your business or customers.
Be an active subscriber! Mention other posts on Twitter, reply to other writers’ posted content or compliment some point. “That was great – I totally agree about (xyx) because (your point)” Content producers will start to see that you are replying to their newsletters and sharing their articles on social media. This helps to build relationships with others in your industry.
To succeed in this digital age, think outside the box and adapt by adding a creative flair to your marketing. Having an online presence and loyal following will place your company in high regard for future business endeavors. With these five tips in mind, you can be on your way to taking your company to the next level.