Video advertising has become increasingly popular thanks to its ability to quickly convey information in an engaging format. It provides companies with an opportunity to showcase their personality and brand as well as their products and services. Of course, in order for that to work, consumers need to see the ads you put together. So where should you be placing them?
When you think about video platforms, YouTube is definitely the first one to come to mind. This platform is all about video, which makes it one of the most natural places to place video ads. Add to that the 2 billion users YouTube has, and you have a powerful platform indeed. Choose whether you want to make your ad skippable after five seconds or if you want to make viewers watch for longer. Just bear in mind that the average consumer has little patience for irrelevant ads. Forcing them to watch your ad for too long could potentially backfire as a result. You can use things like YouTube Analytics to measure the performance of your ads.
TV may be one of the only places to place a video ad that seems just as natural as YouTube, given the fact that, like YouTube, TV is all about video. Despite the impressive surge in digital advertising, TV ads won’t be going anywhere fast. In fact, TV advertising comprises around 36 percent of all advertising spending. It’s especially important to know your audience when using this platform. Putting your ads on channels that your customers don’t watch is only going to waste your money.
It’s hard to imagine scrolling through your Facebook feed without coming across video advertisements today. When you place a video ad on Facebook, you have the opportunity to narrow the field by defining a target audience based on different demographics, increasing the chances of your ad being successful. There’s more to creating a successful video ad than just getting it in front of a specific audience though. Take care to design the best ad you can to yield good results.
Using video as an advertising format can be a great way for a business to increase its engagement with consumers. In order for that to work, you need to place your ads where your ideal customers are going to see them. Platforms like YouTube, TV, and Facebook are just a few options available to you. Figure out where your target audience spends their time and then make sure that you have your ads placed there and ready for them to see.
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