There’s no such thing as too much business, especially in the restaurant industry. So what can you do to make your eatery more attractive to potential customers? Read on to find out!
If it’s been a while since your last refurbishment, it’s time to think about what can be done to make the space more appealing. Begin by taking a look at the entryway. Does it offer enough space for customers to orient themselves? Vestibules have benefits beyond the colder season — they’re a transitional experience, an opportunity for you to make guests feel welcome from the moment they set foot in your establishment. In addition to revamping the space, consider providing other amenities such as free Wi-Fi, online ordering, or takeout (if you don’t already).
Offer New Menu Items
Aside from the atmosphere, the menu is the most important aspect of your business. While you don’t want to alienate regular customers by taking longtime favorites off the menu, you’ll need to add new dishes from time to time if you want to give people a reason to check out the restaurant.
The best way to present new menu items is to integrate as much fresh, seasonal produce as possible. This will show diners that you’re always striving to remain on the cutting edge. It might also entice them to return more frequently to see what enticing dishes might have turned up since the last time they were in.
Additionally, don’t neglect your advertising when you have something new to offer. If potential guests aren’t aware of the changes, they won’t have a special reason to seek you out. Social media can be an excellent tool for spreading the word. If you offer daily specials, you can post daily notices on your business website or Facebook page.
Jazz Up the Drink Menu
The profit margins on alcohol are distinctly higher than on food items, so it’s in your best interest to offer unique cocktails that will get people talking. In fine dining circles, the term “bartender” is frowned upon — “bar chef” and “mixologist” are the preferred titles. Stock your bar with homemade herb syrups and “shrubs” made from berry juice and flavored vinegar, and pair these ingredients with quality liquors — locally distilled, if possible. A lively bar scene isn’t essential to every eatery, but a finely crafted cocktail can enhance the dining experience.
It can be difficult to gain a competitive edge in the restaurant industry. By keeping your menu items fresh and exciting and offering a warm, welcoming space, you’ll go a long way toward maintaining yours.
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