Digital marketing gets a lot of attention these days, and for good reason. It has the potential to be an incredibly powerful marketing tool. That doesn’t mean that traditional advertising is dead, however. Your small business can still see real benefits from making use of some of the more traditional advertising mediums as well.
One of the requirements for your marketing to be effective is that it must reach your customers. With a direct mail marketing campaign, you’ll be reaching them at their homes, which means there’s a good chance they’ll at least see your ad. Your ad also needs to be compelling in order to convince consumers to come to your business. Including deals or discounts on your direct mail ad is one of the things you can do to make your ad more compelling. Don’t forget to include your business’s contact and location information so they know how to find you.
Are you one of the people who thinks that Netflix and other streaming platforms have killed cable TV? If so, think again. Cable TV, and TV in general is alive and well. Counting this advertising avenue out would be a big mistake. More than 90% of TV viewing is done on live cable TV. That’s a lot of opportunities you’ll be missing out on if you choose not to take advantage of it. You don’t have a lot of time to get your point across with TV ads, though, so make sure it’s short, sweet, and to the point.
TV isn’t the only place that you should be advertising. Printed ads in newspapers and magazines can be effective marketing mediums too. As with direct mail marketing, the trick is going to be making sure that consumers stop and pay attention to your ad instead of passing over it. High resolution images, the presence of relevant information, and discounts and deals can make your print ad more compelling. It’s also important to note that targeting the right publications is crucial, since readers aren’t going to give attention to ads they find irrelevant to them. Knowing the publication’s audience, therefore, is a must.
Traditional advertising is far from over and done with. Direct mail marketing campaigns, TV ads, and print ads are just some of the traditional marketing mediums that can be of benefit to small businesses. With the results these and other methods are still able to procure for businesses, it’s safe to say that traditional marketing still has a secure place in the marketing industry.
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