With a small business, you probably do not have all the finances needed for hiring a full house of employees. Don’t worry; your business can still do great with a small team. Here are three crucial positions you need to make sure you have to ensure your business runs smoothly:

General Manager

A quality general manager will do a great job of ensuring the smooth running of your business. A general manager is tasked with ensuring the overall productivity and financial success of your business. This is the person who will set your business in motion by evaluating strategic plans, coming up with a business vision, and setting up essential goals. According to Ken Blanchard Companies, great managers help drive results by increasing employee engagement and retention, which improves performance and productivity, helping to deliver bottom-line results.

Marketing Specialist

You need someone to be in charge of all your promotions and selling of the products and services that your business offers. A marketing specialist is all you need to get your business out there and connect with your customers. Marketing specialists understand the market, know how to reach out to your audience, and can tell potential buyers why they need to buy from you. When you can’t afford to hire several people for different marketing needs, your marketing specialist should be a jack-of-all-trades. They must be able to handle both traditional and online marketing platforms to generate excellent results.

Customer Support Representative

Once you introduce your business to the public, you should expect to start having your customers flow in. That means you need someone to talk to your customers and answer all their queries and complaints. According to Kayako, it’s important to have a way to see where customers are coming from. It’s a little hard to do that if you don’t have someone dedicated to finding out that information. While other employees can also do the same, they won’t be there at all times to talk to your customers. It would help if you had someone who is experienced and dedicated to that specific task so that your customers can get extensive details on whatever questions they may have. When your customers are happy with the support they get from your representative, they will be glad to do business with you at any time.

These three individuals are some of the most critical hires any growing business can make. Of course, every company has areas on which they focus most of their effort. Ensure that you understand all the duties and responsibilities of your employees to make the right hiring decisions.