Your customers are your greatest asset in the development and growth of your business. Customer’s opinions can give you valuable leverage in growing your business and generating high opinions. Use your customers to help grow your business with their referrals, customer feedback, and social media interactions.
Never underestimate the power of a referral. A personal recommendation from someone an individual knows goes a long way in the way they perceive and choose to do business with you. Working with established customers, you can ask for referrals they may have to bring into your business. Because they are already your customer, they are part of your targeted audience, likelihood that they associate with similar individuals is very high. If your customers need an incentive to give a referral, promotional offers and discounts are a great way to incentivize current customers and welcome new ones into your business.
Customer feedback is also incredibly valuable in helping you grow your business. Feedback gives real life reviews of how someone likes you, your product, and the service you render. About half of all adults read reviews before considering going with a business. Most people that feel inclined to leave a review feel passionate about their experience, unfortunately that often means they had a negative experience. Luckily, you can work with the customer that left a negative review to solve their problem and show other potential customers your problem-solving skills. Customer feedback goes a long way in how your brand is perceived and supported.
Social Media Interactions
Interacting with individuals online is a great way to establish a relationship with current and prospective customers. A social media profile lets you directly target your audience without paying unnecessary marketing fees. Your visibility will be determined by your followers and the engagement you have with them. Contests and giveaways are a great way to draw more eyes to your page and show appreciation for current customers. Likes, favorites, comments, and DMs are also a great way to put you on other people’s radar who wouldn’t have found you otherwise.
Your current customers are the ones that bring business. Future customers are the ones that make your business grow. Capitalizing on your ability to use current customers to bring in new ones is an incredibly valuable resource. Your customers can help build your business by their referrals, customer feedback they leave, and social media interactions.
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