As a small business owner, your storefront can be one of the best marketing tools available. With a little effort and investment, you can attract new customers, encourage return business, and build your brand recognition. A storefront that stands out can give you an advantage over competitors.
Make Yourself Visible
You can take a number of steps to make your storefront more visible. Neutral-colored storefronts may fade into the background, but pops of bright colors can attract the eye. In addition to the exterior color, try touches of color on doors, window frames, awnings, or signs.
According to Chart Attack, strings of lights along a door or window, as well as tastefully done neon, can also increase visibility. Landscape lights and carefully placed spotlights can help customers see your business at night.
Also, don’t neglect landscaping if you have any. Overgrown trees and bushes can obscure signage and displays. Finally, make sure your street number is large and prominently displayed. More people these days are using their smartphones to find and navigate to businesses.
Place Signs Well
According to SignEffx Graphics, proper sign placement can make all the difference when attracting potential customers. Your store’s name and logo, branded in your chosen colors and style, should be prominently displayed on the façade of your building and large enough to see from the street. If city ordinances allow, an additional sign near the entrance to the parking lot or street may be possible.
Place colorful signs in your window to attract impulse buyers and bargain hunters. A fold-up, reusable sandwich board with colorful markers can also be used to post messages about specials or events. Finally, don’t forget to use signage for basic information—store hours, phone number, and website address or even a QR code. Customers who pass by might take note for a later date.
Change Window Displays Often
People notice when something changes, so Small Business Trends recommends you update your window displays often. Seasonal changes and holidays always give you the opportunity to decorate and feature seasonal merchandise. When weather allows, consider moving some seasonal displays outside to encourage shoppers to stop and browse. Avoid over-decorating or packing too much merchandise into a small space, however. A single carefully-placed focal point will attract people’s attention more effectively than a cluster of displays.
Businesses often think about their interior so much they forget about the exterior! But an appealing storefront is a crucial component in attracting customers and marketing your business. Taking simple steps like adding clear signage and frequently updating your exterior will give your business a needed boost.
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