Never assume you know what your audience wants. That’s you thinking from your perspective and let’s be honest, you couldn’t be further removed from the mindset of your customer! Just imagine if you knew the questions people are asking and their feelings as they interact with your offering. You would be able to understand their thoughts, needs and desires and adapt to provide all the right answers.
Listening to customers enables you to be seen as more empathetic and trusting. Plus you can gain more control over the consequences of their decisions and generate higher conversion rates. Without this insight,you’re flying blind.
Give Me an Example
Dominos Pizza went from obscurity to become a market leader by listening to customers. They found a number of customers didn’t like receiving cold, soggy pizza that had taken ages to deliver. Once Dominos understood that, they instated a guarantee that you get it within 30 minutes or it’s free. The rest is history.
Ask Customers Directly
Direct customer surveys can be invaluable to gauge their experience and missing needs. How you do it is up to you; whether via an online form, in the mail or over the phone. What matters is to keep it personal, upbeat and genuine. It’s useful to send a questionnaire straight after an interaction when their thoughts are fresh. Sometimes negative feedback can provide new opportunities. If you know why some customers wouldn’t use you again, you can make amends and entice them back with an irresistible offer.
Automate Your Analysis
Even when you don’t know who the customer is, you can use feedback widgets on your website to enquire about their experience and uncover the needs & limitations you’re not aware of. Why not put a custom search box on your site? That way you can see what people are really looking for and put the most sought after items front and centre.
Observe Your Analysis
There are plenty of tools to understand how people are interacting with your website. From Google behaviour flow analytics to actual recordings of individual’s sessions on your site.
This article is taken from the The Roceteer Top 10 Essential Growth Hacks for Business
Sky rocket demand for your business by tapping into human behaviours that grab attention and create desire. You can download your free copy here →https://goo.gl/lGhI3H